Team
2 Designers
Product Manager
Director of PM
Role
Design Lead
Timeframe
3 months
Platform
Web
The seller dashboard was the first screen our partners would see when the signed in. The existing dashboard accomplished a few tasks moderately well, but was unable to meet the growing needs of sellers and as well as internal teams at 1stdibs.
Using insights from past 1:1 seller interviews, stakeholder interviews and competitive audits I conducted, we came up with high-level needs from a seller and internal organizational perspective. Framing these as statements and heuristically rating them (🔴 🟡 🟢) helped the team stay focused on the goals of the project.
I planned and facilitated a cross-functional design studio to align on possible strategic directions. Concepts generated in the studio formed the basis of several of the ideas that we carried forward in the process.
Box model diagrams of the current dashboard and analogous websites helped the team understand the content structure of dashboards. Rapid sketching helped shape the concepts even further. With iteration, as I added more realistic content, the hierarchy and positioning of some of the elements changed from the original box models.
As we added visual fidelity, our explorations became more focused on certain areas of the dashboard. One such area was the “action required” section, which surfaced outstanding tasks that the seller should take on their orders, offers, messages and listings. In collaboration with our engineering partners, we explored several potential solutions.
The second area of focus we wanted to emphasize was the dealer scorecard. This was a net new feature we designed to help dealers succeed in the 1stdibs marketplace by showing how they were performing in key areas known to predict success
This redesign helped set the stage for future improvements. Over the course of several years after this projects, multiple teams and designers (including myself) have used this structure to add on additional features after this launched, further validating our approach.
